Over the past few years, video marketing has risen to be one, if not the most, powerful way to review and sell products.
Gone are the days when you used to write compelling sales copies and spend hours searching for keywords to rank your reviews. Now and in the future, the most important thing is: The Video.
I’ve been recording videos for several years now and sold several hundreds of thousands pounds worth of products and offers. Whether it’s a review of a product alongside a CPA offer, a marketing tool or anything else, if you need to sell it, do it with a video.
Below are my top tips that I’ve learnt over years of creating high converting sales videos and product reviews.
Important Things First:
Not everyone does this, and I can see why it works better when your video is short, but I always make sure I state the important things first. Let’s be honest. If you’re watching a video about something you may or may not purchase, you don’t want to listen to some guy ramble on about his life or how the product has befitted him. All you really want to know is:
- What can it do for me?
- What is the price?
- What can it do for me and what is the price?
Yeah, that’s pretty much it!
This is why I use a form of segregation right at the start of my videos. I’m very quick to tell everyone the price point and how it can benefit them. If they drop off and stop watching after the price, “great”. They were never going to buy anyway. However, if they get the price upfront and watch on, “$$$$”. Which brings me to my next point;
Put Yourself in the Viewers’ Shoes:
So you now have them hooked by telling them the price point and how it will benefit them, and now you need to show or tell them why. The best way to do that is to put yourself in their shoes. You need to think, “If I were this person buying this product, why would I be here?” Maybe you’re selling weight loss products to someone who’s overweight, or maybe a competitive spying tool to a marketer who wants to find winning campaigns.
Either way, whatever you’re selling, ask yourself what your ideal customer would be looking for and be sure to state it early on. So, if your weight loss product quickly helps people strip fat without the exercise, sell it to them! You have to really work out what makes your audience tick and cater to them. Once you know what your consumer needs;
Be Direct and To the Point:
It’s time to get to the point.
KISS, Keep It Simple Stupid! On a video, you only have so long to capture your viewers’ attention in order to get them excited and wanting to buy, so get to the point. No one wants to listen to you ramble on. Tell them exactly what the product is, no stone unturned, and then show or tell them how it benefits them. You want to be positive, well-spoken, and direct. Be confident in what you’re selling and don’t beat around the bush.
Be 100% Honest:
The one rule I live by in marketing, be 100% honest.
If a part of the product sucks, tell your audience. They’ll respect you more for it. If the whole product sucks, then why the hell are you recording this video? Sometimes it’s even a good thing to include some negative opinions as it makes the sale more real. Nothing in this life is perfect, so when you hear someone who’s selling something actually state a negative, it almost ensures some trust with them. I’m not saying slate the product and then try and sell it, but be honest. If you don’t believe in the product yourself, there’s NO WAY you should be selling it.
A Reveal at the End:
At the beginning of the article, I said reveal everything upfront and get the most important features outlined first. This is true, but I’d also always keep one little reveal until the end of the video. When you’re stating the important points at the beginning of your video, always inform them of an exciting “feature, bonus, or important element” of the product that you’ll reveal at the end of the video. This is an old school tactic but will often keep those who are truly interested in the product interested until the end.
It may be a special bonus you’ve prepared or a hidden feature you’ve held back, which will help seal the deal for them.
I’ve used the above pointers to receive thousands of video views, sell thousands of products, and convert my viewers into customers. Give it a try and let me know how it went below. Also, share your tips in the comments.